UPDATE: Eric Robinson, a senior production exec at The Weinstein Company, is in talks to exit the company after a decade. CFO Larry Madden has already left. Meanwhile, there’s another round of massive layoffs coming along with talk of another restructuring. Seriously, how is that place surviving? To get down to its goal of 90 employees from 112, The Weinstein Co has to do more firing. Even if Nine does eke out a win or two this Sunday because of its 12 Golden Globe nominations, the most of any studio, thanks to Harvey’s usual manipulation campaign of those faux foreign journalists who make up the Hollywood Foreign Press Association, it’ll be too late: Nine is losing a shitload of theaters this coming weekend. And it’s a financial disaster.
How bad were the economics of Nine and its impact on The Weinstein Co? When it was also heavily funded by Relativity? First, you have to understand that my experience is that these two companies have a huge problem telling the truth about anything money-wise. Oy vey. But, from what I understand, the Nine financing was rather unique.
TWC produced the feature but only took foreign rights. Given the pedigree of the project and cast, it did well “selling” the film to distributors around the world for an advance guaranty. (Unlike a major studio, companies like TWC sell off the foreign rights to distributors in each territory). Both TWC and Relativity claim $50 million in foreign sales was generated. But my sources not only very much doubt that number, they laugh at it.
But let’s assume for the moment that this is correct. TWC then sold the domestic rights to Relativity. TWC agreed to market and distribute the film on behalf of Relativity in the U.S. for a 15% fee. Relativity claims it put up up advance of $16 million, but my sources say it was close to $30 million for domestic.
Relativity insists it did not cover P&A on Nine, rather TWC did. My sources say the film will never recoup its P&A understood to be $45 million. (Relativity insists that’s a “very inflated and inaccurate” figure. But they also don’t correct it. My sources say it’s right.)
Both TWC and Relativity will get hurt together. And both companies say these projections on Nine are wrong. So let’s do the math: The film’s box office is currently $17+ million. Let’s be generous and say it ends up at $25 million. This is North American box office, so when you take out Canada (which was licensed to Alliance as a pre-sale), the U.S. will be around $22.5 million. Translated to gross film rental (what the distributor takes from the box office), there will be about $10.7 million taken in By TWC. Add PPV – $1.25 million, DVD/VOD – $17.5 million, Pay TV – $3.5 million, Free TV – $2.5 million, and the total is $35.7 million in revenue.
Now compare the costs: Theatrical P&A – $45 million, Residuals – $2 million, Gross Participations – ?, TWC Distribution Fee (15%) – $5.35 million, DVD Marketing and Distribution Costs – $7 million, and the total is $59.35 million (without any assumption for gross participations).
Since The Weinstein Co is responsible for the P&A costs, then they will lose at least $20 million on the film ($25 million shortfall, minus the $5.35 million fee they earn for distributing on behalf of Relativity).
As for The Weinstein Co, it’s supposedly considering several deals to restructure its finances yet again while its liquidity is on life support and its creditors breathe down their necks.
Isn’t moviemaking a fun business?
Editor-in-Chief Nikki Finke - tip her here.
The sequel will be called NONE.
I’ve just seen the trailer of THE SPY NEXT DOOR and it looks like THE TUXEDO II.
Unless this film is a complete anomaly, there’s no way it will do $17.5M in domestic home video/VOD gross — that’s based on a five-year-old revenue model that doesn’t work any more.
They’ll be lucky to do $10M, given the theatrical box office and the genre.
Relativity also lost money on “Did you Hear about the Morgans”, so they are 0 for 3 this Holiday season. Also they lost a boat load on “Land of the Lost” from the summer. All told they could lose up to 100 million of their holiday releases. Maybe Ryan needs to update the software on his magic computer program which tells him which movies will be hit or misses? Remember he is turning Rogue into a national brand with a clothing line and social network, good luck to that!
Relativity does have a winner in “Brothers” released through Lionsgate back in early December. It’s no home run, but it is a fine adult drama and well on it’s way to earning out and turning a profit. All three actors gave excellent performances which could bring awards attention.
Eric Robinson is a good guy. Wherever he goes will be lucky to have him.
I heard that that the “Inglourious Basterds” financing was also rather unique.
Nikki, maybe you can report about it.
Couldn’t have happened to a nicer group of people. Maybe the Weinsteins will make a 50 cent profit off of “Youth in Revolt” but even that is doubtful. Good luck with “Halloween 3D.” If you can afford to finance it.
your best article ever. i knew you knew your stuff, but nicely done.
Great Article, excellent reporting. Best of “Deadline” so far. This really should go into a cost accounting text book; UCLA should have it as assigned reading.
Was Nine (the movie) really a movie musical? It was a stage musical but not a movie musical. These modern day musicals are not like the grand movie musicals of the past where the locations were the stage not a stage was the stage. Being not a musical fan in the first place, I can still see how grand old movie musicals were over these new ones. I was turned off watching the ads on TV because it looked like watching an Academy Awards musical number especially because it concentrated so much on focusing on some name actor singing and dancing.
I like Nicole Kidman and Penelope Cruz but they can’t sell a movie. I’m not into musicals to begin with but I know people who like these kind of movies and they have no interest or even have heard of this flick. What does that tell. Ultimately, its up to us that determines whether a movie is good or not.
I concur. The musical people will spend money for will be In the Heights. When it hits the screen it will be a juggernaut.
Not as fun as the drama at NBC Late Night Nikki.
Seriously, this is a horrible situation for Weinstein. Expect the company to be dead within the next few months.
I’m no fan of the Weinsteins for several reasons, but at least they tried to make something original in this day of rehashed sequel crap. The problem is that they tried to take a one-trick pony (Chicago) and make it into a two-trick pony. So maybe it wasn’t so original after all. Ah well …
Robinson is a good guy, probably too loyal. Why he didn’t walk away years ago is beyond me, although he was rising in the ranks, such as they were, and perhaps the move to LA will service his post-Weinstein career. But please god, let Relativity not be taken down by Harvey in all this mess. There are few enough viable financiers as it is. This would be catastrophic.
Yeah, hello? When is Hollywood going to learn casting Nicole spells B-O-M-B.
DVD numbers are too high. That kind of conversion was possible late 08 or early 09. Even with some awards buzz it won’t do that much. Maybe $15mm dvd if it hits $25 box?
Nine is basically Chicago 2. Lets go over the Weinsteins slate of upcoming movies in development. That is, if they aren’t already out of money. Judging by this article, I’d say that is a yes.
Scream 4
Halloween 3D
Spy Kids 4
Hellraiser reboot
Scanners reboot
An American Werewolf in London remake or reboot..whatever
Short Circuit remake MINUS STEVE F**KING GUTTENBERG!
Yeah if there is one thing that the Weinsteins know is originality.
I heard a friend say last week that he and his wife had “no desire” to see this movie and they normally like movies like this. They thought the star lineup was strange, the music they had heard in the previews was not compelling enough.
I enjoy musicals both onstage and onscreen, and enjoyed Nine onstage but the movie was a disaster! A classic example of how a bunch of ‘suits’, can ruin a piece of art by trying to make it ‘commercial’.
And bravo Nikke! I love your reporting, honesty and blog!!!
I’m in the minority. I LOVED NINE! It was a great Broadway play which I saw and Rob Marshall made a terrific film. It just is too bad the economics are so tough. It shouldn’t cost this much to produce and distribute films. The cost of prints certainly will decrease dramatically as soon as it is all digital and the cost of shooting could be a lot less. Most films by the majors today are not worth seeing. Someone has to be making original material.
because everything they do is very 1990s.
Everything.
They can’t seem to grow and change.
Good for Eric, if he can survive and flourish there and for so long he will do well anywhere
Nine was a certifiable debacle.
all the numbers were set on a “stage” and didn’t have any integration with each other . . . .
and each was performed individually without other cast members.
Like Nicole’s number was just Nicole . . . Penelope’s first number was only Penelope.
And finally, the movie didn’t capture Rome at all (mainly b/c it was all set inside a stage set) . . .
At the end of the day, it was like 6 or 7 episodic musical numbers.
‘Tried to make something original…’ A film adaptation of a stage musical adaptation of a Fellini film is not original.
So they make a musical about a self-absorbed womanizer and they think people are going to flock to see that? There are so many other musicals that would be box office successes. Why would they go for such a narrow audience? Harvey baby and company are getting what they deserve such a myopic vision.
I’m curious as to how much TWC gets of the $312.6 mil ‘Inlgourious Basterds’ worldwide haul. Surely Harvey made a good chunk of cash on that one, right?