It felt like Premiere Week last night with three new series debuting as the major networks held back their rollouts to avoid a pre-emption from the first presidential debate last Wednesday and the CW opted for a late fall launch this year.
The CW received good ratings news for the premiere of Arrow, which drew a very big for CW standards audience of 4 million to become the network’s most-watched series premiere since flagship The Vampire Diaries. This was the CW’s largest viewership in the Wednesday 8 PM time period in three and a half years, since the May 2009 season finale of America’s Next Top Model, and the most watched CW telecast on any night in three years, since November 11 2009.
What’s more, Arrow (1.3/4 in adults 18-49, 1.1/4 in 18-34) tied NBC in the 8 PM hour in total viewers, 18-49 and 18-34. The higher 18-49 number for the superhero drama indicates a broader, older-skewing show in the vein of Nikita vs. the CW’s normal fare. Arrow also boosted its lead-out, veteran Supernatural (2.6 million, 1.0/3), which jumped 40% in viewers from its season premiere last week.
The rest of the action last night was at 10 PM, where ABC premiered its highest-profile new fall drama Nashville and NBC launched firefighter drama Chicago Fire. Nashville (2.8/8 in 18-49, 9 million) opened OK. It won the 10 PM hour in 18-49 but was down 15% from the debut of Revenge in the hour last fall. Both soaps had an hourlong Modern Family lead-in, though last night’s Modern Family ratings (4.7/13 at 9 PM, down 15% from its season premiere two weeks ago; 4.9/12 at 9:30 PM) were lower than last fall’s hourlong season premiere that led into Revenge. Between the first and second half-hour, Nashville dropped a half rating point in 18-49, in line with the drop-off for the Revenge premiere last fall. In the 8 PM hour, ABC’s The Middle (2.4/7) was up 9% from last week, while The Neighbors (1.9/5) was flat.
The premiere of Dick Wolf’s new show couldn’t match the opener of his old one as rookie Chicago Fire (1.9/5, 6.3 million) was down 21% from the season premiere of veteran Law & Order: SVU in the hour last fall. Chicago Fire was the lowest drama series debut on the Big 4 this fall, not counting goner Made In Jersey and almost-goner The Mob Doctor. On the positive side, Chicago Fire held steady from the first to the second half-hour (both at 1.9 rating) and was NBC’s highest-rated program of the night, building on its lead-in, Law & Order: SVU (1.8/5, down 14% from its two-hour premiere two weeks ago), a rare feat for a 10 PM show. As we noted above, NBC’s 8-9 comedies Animal Practice (1.1/3, down 15% from last week) and Guys With Kids (1.4/4, down 13%) tied the CW’s Arrow in the hour. ‘Nuff said.
CBS’ Survivor: Philippines (2.6/8) and Criminal Minds were down from last week by 13% and 3%, respectively. But somewhat surprisingly, CSI (2.6/7) perked up against the new 10 PM competition, up a tenth from its season premiere two weeks ago. CBS (2.8/8 in 18-49, 10.5 million viewers) won the night in total viewers. Fox was No. 1 in 18-49 with The X Factor (3.4/9), even with last week’s fast national.
TV Editor Nellie Andreeva - tip her here.
Enjoyed Nashville.
It’s the only thing I’ll be watching on the BIG FOUR.
great now we can topless wonder woman show from cw
Finally, something to watch on the CW!
Guys with kids is such a great multicam with an unfortunate lead in… I hope they recognize that!!!
Arrow was such a delightful surprise! REALLY good show that packs a punch and takes some risk. Well done, CW.
I hate to admit it but last night’s episode on The Neighbors was funny – Toks Olagundoye’s character was hysterical. If the rest of the episodes are like last night’s, the show might worth watching.
Agreed. The show is clever.
Yay for Supernatural! Loving this season.
Great news about Arrow. Maybe the CW will realize that programming a broadcast net means being broad and not niche. A lot of times men and women DO watch the same shows (Dexter , Walkin Dead , even the OC). You don’t have to alienate men or old people or anyone. Shows like Homeland and Game of Thrones are so successful because everyone wants to watch them. Arrow shows that it is possible for the CW to be a real network just like pinnochio.
Yes, Pinocchio was a great network.
Your examples are almost all from cable. It’s harder to impress people with FCC censorship and broadcast budget.
No doubt Arrow hit because it attracted the male demo the CW doesnt usually get, but that’s easier said than done. Just ask ABC. Why didnt men flock to watch Last Resort, that’s a guy show too, and very good.
The dialogue in CHICAGO FIRE was unintentionally hilarious. It’s BAYWATCH with flames. It’s been nicknamed BADDRAFT.
And those are big feature writers too…
Congrats to Stephen Amell! So glad “Arrow” is a hit.
Nashville was a bit slow and dull. Connie Britton isn’t exactly appealing…I find her hard and cold. Hayden played the bad girl well…it looks like she’s having fun with it. I don’t think I’ll be turning it. They should have had a more dynamic lead.
“Connie Britton isn’t exactly appealing…I find her hard and cold. Hayden played the bad girl well…it looks like she’s having fun with it.”
Careful – you’ll have America’s TV critics on your tail. I thought it was illegal to say anyone comes off better than Connie Britton on a show, especially Hayden Panettiere (the only reason I’m tuning in when it hits British screens next year).
Britten’s fan following is one reason why the show did as well as it did. And it doesnt hurt that Country music is underexposed on TV compared with its popularity, plus ABC viewers do like that bitchy soapy style.
After all the coverage NBC gave Animal Practice during the Olympics, it now falls behind Arrow into 5th place in the timeslot!
I love Supernatural, was glad to see ratings up. I also watched Arrow. I wasn’t as pulled as I was with the Supernatural pilot, but still intrigued.
Arrow was a very watchable show. Had some visions of Nolan’s Batman series with “terrif” (in honor of Variety purchase!) production values for a small screen series……actually it looked great on a High Def Large screen. Congrats CW!
I liked Nashville except for Eric Close, who is badly miscast as Connie Britten’s husband.
That would be “Connie Britton!”
Chicago Fire was so miraculously lacking in tension for its subject matter. And the way they did the teaser with the “BIG DEATH” that sets up the “dynamics” of the relationship between the male leads was so half-ass. Just a master-class in INERT storytelling.
REALLY loved NASHVILLE…ABC should run an encore of the pilot over the weekend to pick up stragglers who missed it but are now getting wind of word-of-mouth.
The Nashville pilot felt rushed.
Connie Britton’s Love triangle… The maybe or maybe not love child with her lead guitarist… The alluding that the guitarist could be the true love Connie chose not to marry for X reason – But X reason is most likely the Dad and his possessive ways.
But the most rushed aspect of the pilot was the Hayden P. character. We get it. She is an opportunist and ruthless. But did she have to sleep with TWO guys in the pilot? Thought it was unnecessary. The character was already established.
Loved Nashville and I’m not a country music fan. Connie Britton was just wonderful and I thought all the cast were excellent. Will be tuning in again.
the additions of Ted Danson and Elizabeth Shue have shockingly made CSI watchable again…
Agreed!! I’ve watched CSI for the first time in years starting with last season, when they added Ted Danson. I hadn’t seen a regular CSI episode since the earlier seasons, and I really enjoy the new flavor of CSI. Here’s hoping it goes for another few more seasons.
The Neighbors was hilarious! Way more funny and watchable than I thought. Will be tuning in again to both shows next week.
“The higher 18-49 number for the superhero drama indicates a broader, older-skewing show in the vein of Nikita vs. the CW’s normal fare.”
Yes, which is why it should have been paired WITH Nikita.
Since I was already watching Supernatural at 8, I turned on the TV an hour early to catch Arrow as well. Good decision by the CW to pair them up, tho as always the real draw for me is Sam and Dean Winchester.
Lol half the viewers for Arrow were waiting for Supernatural to come on.
LOVED Nashville. Great first episode. Connie and Hayden were perfecdtly cast. Really liked the song they played at the end!
I agree! I think Connie Britton was terrific just love her and Hayden P was good too I liked the pilot and I also liked Arrow too!! I will be tuning in next week for both for sure!